Bras By Aubade

Bras By Aubade In todays News, we would like to share with you, the history of Aubade - just a click away.



Frenchman Claude Pasquier created Aubade in 1958 at a time when lingerie was considered simply a ‘functional’ product. As the first brand ever to introduce matching sets and to use color in intimate apparel, Aubade became an instant pioneer in the industry, daring to challenge the definition of lingerie as a lone functional necessity. In 1979, Aubade created the ‘tanga’ style of underwear and was the first brand to introduce ‘string briefs.’ Today, Aubade continues to hold court as a top luxury brand and acts as the French ‘lingerie ambassador’, Aubade has sustained itself as a brand that affords pleasure and allure for oneself and one’s partner – elegance to be shared.